About Us


Integrated Marketing was established by Bosal in 1982 as a support structure to the fitment centre industry for their garage equipment requirements. Hugo Deveugele who has bought Mobi Jack in 1984 and represented brands such as Sicam, Ecotechnics, Shinn-Fu, Rhino, BVA, Pro-lift, Crypton, Tecalemit, MVP, Rema Tip Top and Beisbarth has taken over ownership of Integrated Marketing but continues to specialise in this field and has built a reputation on service excellence. A range of tyre changers, wheel balancers, wheel alignment machinery, rim repair machinery, exhaust pipe benders, lifts and hydraulic jacks and many more is offered to support the specific requirements of the fitment centre and workshop industry.

Integrated Marketing is the leaders in sourcing the best quality fitment centre and workshop equipment at an affordable price. Hugo Deveugele has a personal relationship with all of our manufacturers and suppliers local and abroad. He makes a point in visiting the top trade shows world wide so that we at Integrated Marketing can offer you the best products at the best prices.

The franchised and dealership sector has become increasingly active in the fitment centre industry and Integrated Marketing is positioned to take advantage of this development. The products we offer is supported by the manufacturers worldwide and is approved internationally and has CE classification. A national service network is available to service and support our product range, we pride ourselves to solve your requirements in the shortest possible time. Integrated Marketing offer a 24 month warranty on all equipment and we have a variety of replacement parts available.

Integrated Marketing has a extensive distributor network throughout South Africa and Africa.

We are direct importers and suppliers of tyre changers and wheel balancers by Bright machinery, 3D wheel alignment machines by Lawrence, Scoda lifts in two and four post configurations including mid rise lifts. Our low level lifts is supplied by Skywin and is either operated by air or electric/hydraulics. For your hydraulic jack requirements we have floor, bottle and transmission jacks available from Winntec. With the demand of nitrogen increasing and the mandotary use of it in the mining sector we have nitrogen generators and preset tyre inflators available from Priman available. Integrated Marketing can assist with financing through accredited finance centres.

Do you want to start a business in the fitment centre industry? Do you need training? We offer training by quailified technicians with years of experience in the fitment centre industry.

Our Mission is to supply the most competitive price and hi-quality fitment centre equipment with high value added service, our commitment is not only to you but to your clients.